This my student project designing a hypothetical app called "PlantID". I went through a user experience research process to develop and test the design of this app. The research stage included: conducting an online poll to ascertain use cases and preferences of app users and conducting competition research. Then I established the user flow of the app and conducted paper prototype testing. Based on those results, I adjusted hierarchies in the design and then created a style tile and app persona. Using all of that information, I designed sample pages for what a basic user pathway would look like.
This is a persona I created for the app before I began designing the interface visuals. Creating this persona helped to establish the app colors, voice and tone in the planning phase, and keep the feedback dialogs consistent.
This is a style tile for the app to establish the color scheme, as well as text styles and hierarchies.